Globalization, and the technologies that make it possible have brought about great opportunities for students and educational institutions. From international exchanges to remote education, the way we learn is changing. In this free ebook, we explore how educational institutions expand globally, and how language services help them achieve it.
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International exchange programs have existed for decades. But globalization and technological progress have significantly strengthened the cross-cultural ties between educational institutions and created a world of new possibilities for students.
Thanks to the Internet, people are in touch almost all the time. If we want to talk to someone from another country, we can do so immediately. Messages arrive in less than a second. This has made remote work a widespread reality. Teams can be spread across countries or continents, and that’s also the case for classes.
Thanks to e-learning, students no longer need to move to a physical classroom, as they can study from the comfort of their homes. E-learning has brought about an unprecedented degree of versatility to the educational sector. Students are now able to take courses from the comfort of their homes. And sometimes, with the ability to choose their own schedule. The advantages of e-learning made it the choice of millions of students.
On the other hand, the need to prepare students for an interconnected, multicultural world has increased the popularity of international programs. Some of these programs are offered by institutions that focus on language learning. Others are offered by universities, so their students can conduct research and grow professionally at a partner institution.
Especially if you’re in the hypercompetitive e-learning sector, or if you’re offering digital or exchange programs as your institution’s competitive advantage, proper marketing will be essential.
And, if your goal is to expand your institution’s influence internationally, you must internationalize and localize your offer. Internationalization consists of reducing a message or product to its minimal, most essential form, making it culturally neutral. Upon that culturally neutral base, one can perform localization. Localization involves adapting the language, aesthetics, and functionalities of that material to a particular target audience, from a specific culture.
Your website, your e-learning program, your presence on social media, and all points of contact with your international students should be internationalized and localized for them. Localization can only work when we take the expansion process step by step and locale by locale. You can’t expand everywhere at once.
In this free ebook, we will explore the current state of education, in its digital, multicultural, and international form. We’ll also take a look at some crucial factors for an efficient education marketing strategy.