Doing business successfully is about knowing your customers and speaking to them on their level. If you want your advertising campaign, website, software, videogame, or mobile app to be a hit in the Basque speaking regions of France and Spain, then you’ll need to localize them to your target audience.
The Spanish Basques in particular are a fiercely nationalistic people and their efforts to form a separatist state from Spain have made shocking headlines for decades. Breeze into this part of the world with a weakly translated message or a Castilian Spanish one and you’re heading for a fall. We deliver: