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The Internet is allowing brands to expand like never before.
Nowadays, you can make your products available to customers all over the world, who shop without leaving their houses, wherever they are. An American brand, for instance, might ignite the interest of purchasers in Japan before ever opening a store there.
This wonderful possibility brings about a set of new challenges, related to:
Clear, accurately-translated information will prevent the customer from needing extra assistance, and will make navigating your e-store more comfortable.
The percentage of total retail sales that comes from purely digital platforms is growing each year.
Although pure player e-shops might not necessarily replace brick & mortar physical stores, they certainly need to be an asset for a business that wants to enhance sales and revenue. It’s also a requirement for brands that want to expand to new countries.
When it comes to adapting your e-shop to a new culture, you need professional e-shop localization services. This ensures the consistency of your brand identity, while understanding and taking into account not only the new languages of your target audience, but the legal requirements and policies, the proper formatting, and cultural nuances as well. We provide the best e-shop localization team, from project managers, to development, to UX, to professional retail translators.
If you have a grocery, department, drug or convenience store, you know that simply translating word by word the content of consumer goods will not do any good for your brand.
A lot of promotional messages get misinterpreted if they’re not adapted to the culture, and most marketing strategies will not yield the same results in different countries.
This is why the key to accuracy in retail translations is cultural adaptation that can only be done by professional retail localization experts and professional retail translators.
We make sure your style guides and glossaries are understood and followed, and that we capture your brands’ identity, imagery, and communication strategy when making sure proper language and terminology are being used.
We at Day Translations provide linguistic and commercial solutions to retailers all around the globe.
Not only do we place at your disposal a team of professional mother-tongue translators working in more than 100 languages, but we can also help you tailor all content to appeal to customers across cultures.
We translate and localize:
We also have an internationally-minded SEO team, who can help your website rank highly in search engines worldwide.
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