The gaming industry is expected to reach a total market value surpassing that of the film industry, in the next few years. In this promising international landscape, the biggest winners will be developers with an international expansion plan. In this free resource, we’ll examine how gaming companies can embark on successful expansion, regardless of their size.
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In the past decade, gaming became a mainstream hobby. It’s safe to say it’s has become one of the strongest pillars of the entertainment industry. According to Statista, the international video game market is expected to be worth more than 200 billion US dollars by 2023. And, with the advent of platforms like Steam, distributing games internationally has become possible for even the smallest indie studio.
The gaming industry moves billions worldwide, and it’s constantly pushing the envelope technologically and narratively. In fact, numerous governments around the globe recognize the merits of video games as a medium and consider them to be works of art.
Game streaming and e-sports are also increasing in popularity. Gaming isn’t just about fleeting entertainment. To talented players, it can become a career. This has created a full ecosystem, up-to-par with any mainstream sport.
The United States, Japan, and China lead the way. But this sector is full of opportunities almost everywhere. Studies show that smaller markets aren’t necessarily low-demand markets – they’re just underserved. No matter where you are, with the right expansion strategy, you will get where you want to go.
Translation and localization are crucial for a video game to reach new audiences. A great gaming experience is impossible if the player can’t fully understand the game. Language plays a key part telling a game’s story and guiding the player through its world. On the other hand, the game’s supporting material (and marketing strategy) should also be localized. At the end of the day, every new market you expand to will require special attention. No target market should be an afterthought.
But, what is your target market? Who are your competitors? Are translators and marketers the only allies you need for cross-cultural expansion? The prospect of international expansion comes with numberless questions. Fortunately, after over 12 years of serving businesses like yours, we can give you some answers.
In this free ebook, we examine the context of the gaming industry, where opportunities may lay, and which steps you should take when embarking on an expansion plan.