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Your website is a crucial asset for all departments across your company. Maybe it includes an e-shop, making sales possible around the clock. Maybe it’s the home of a company blog that increases your brand awareness and motivates potential customers to pick up the phone…
International expansion forces us to reimagine most areas of our business. Our marketing is one of them. As our business grows in scale and starts to compete throughout different markets, we can’t just replicate an old winning strategy. What might have worked in our home…
The HIPAA (Health Insurance Portability and Accountability Act) is a US law crafted to ensure the protection of patient data. HIPAA sets the standards for information handling in the medical sector, along with more recent legislation, such as: 2000’s HIPAA Privacy Rule. The HIPAA Security…
Nowadays, we count on unprecedented technology to facilitate international communication and exchange. Web 3.0 makes it easier than ever for small and medium-sized companies to expand beyond their home markets. However, this doesn’t mean that international expansion doesn’t carry any challenges. Today, we’ll look at…
Are you launching a multilingual website? How do you plan to face the challenges of attaining a good position in search engines? International link building is a very effective strategy to guarantee high SE ranking and a stream of high-quality traffic. Search engine marketing has…
Languages spoken by different communities across regions aren’t spoken the same everywhere. And some dialects might be so different from the standard that they deserve to be treated as an entire whole language. That isn’t the case for Canadian French and Parisian French, but the…
One of the most fundamental problems that menace human rights around the world is systemic discrimination. Of the varied types of discrimination, language discrimination is less often discussed than discrimination based on religious belief, ethnicity, race, national origin, and sexual orientation, but is no less…
It’s one of those brands that have such a strong presence in our everyday lives, that they became synonymous with their product. We don’t watch a show or see a movie anymore, we watch Netflix. And understandably so, since the company radically changed the way…
Sri Lanka language and the country’s linguistic makeup is complex and diverse. Several languages are spoken within this Southeast Asian country, but only two of them are granted official status: Sinhala and Tamil. Due to the nation’s colonial past, as well as to commercial convenience,…
Preparing a presentation is already hard enough. Knowing that you’ll speak in front of an international audience adds a new layer of difficulty. If you’re not multilingual, an international speaking opportunity might be daunting. But getting around the language barrier is completely possible. You just…
The Hispanic population in the U.S. reached 59.9 million in 2018. This makes them the second–largest ethnic group in the United States. The Selig Center for Economic Growth at the University of Georgia’s business school determined the total buying power of the US Hispanic population…
For all those interested or involved in the movie-making business, from filmmakers to cinephiles, actors and performers, dubbing is an interesting process that can be simply understood and yet requires a lot of considerations. Dubbing is the procedure by which foreign-language films can be translated…
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What is Linguistic Coding? One of the greatest challenges that international organizations face is keeping their processes and flow of information consistent across locales. This might require some extra effort, but it’s absolutely vital to keep our business strong and goal-focused throughout. If we’re conducting…
Landscapes that look like heaven on earth, 700 islands, islets, reefs and cays, 30 territories that include sovereign states, overseas departments, and dependencies and a huge cultural diversity are some of the things we might think of when we look at the Caribbean region located…
In life, we all search for meaning. Most of us want to contribute to this world in a way in which we will be able to generate a significant positive impact on the world and society. We find ourselves, in our younger years, confused, searching…
A great product, an engaging and relevant brand, and a marketing team with decades of expertise might not be enough to take your company global. Having a global brand is all about being successful in several different regions. As some experts like to say, “To…
On-demand accounting services are now available through virtual assistance programs designed to streamline access to and interaction with bank accounts by optimizing services to run as applications on smartphones and other similar platforms. The ever-changing face of the financial world brings with it a new…
Some say the best time to expand internationally was 10 years ago, and we think that the second best time is definitely today. Dive into this list of proven business tips for growth and we guarantee you, you’ll wish you had read this earlier. Entrepreneurs…
The business landscape is continually changing everywhere in the world, and across all business niches. Growing competition, advancements in technology, the need for digital and on-demand services, among countless other factors mean that business owners need to think out of the box in order to…
Japan is a country with a beautiful culture and colorful traditions. It’s vast, and its unique traditions have made it a dream destination for countless people from all over the world. Japan is steeped in literature, architecture, arts, religion, and language. There are so many…
Japan has proven itself to be an industrialized economy driven by hard work and focus. Over the years, countless business opportunities have opened in the country’s economy, and businesses are taking the opportunity to grow and expand. In recent times, the Japanese economy is recognized…
Japan is one of the leading nations in technology and innovation. The home of manga, our favorite animes, and ‘Hello Kitty.’ It’s also home to a lot of peculiar traditions and vibrant culture. Japan doesn’t do halfsies here; culture is submerging and may seem a…
Doing business with a Japanese client has always been misunderstood to be too hard because of the Japanese business culture. People often foster fear of starting their businesses in Japan because of some formed opinion about strict cultural values that may get in the way…
Carrefour is a French multinational corporation in the retail industry. It was founded 61 years ago in 1959 by Marcel Fournier, Denis Defforey, and Jacques Defforey. It has 12,111 stores worldwide, and over 360,000 employees operating in more than 30 countries. As of 2018, the…
