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In starting your business globalization plan, it is essential to think of all the details that go with your brand and marketing strategies, which include among other things, preparing your website for global SEO. You must be prepared for the influx of multiethnic site visitors….
Global business success depends on many critical factors and research methods that require detailed analysis. Much of the data that can guide global companies on successful export planning comes from international market research. This research process is important to businesses because it can provide a…
Pepsi is one of the most popular carbonated beverages in the world. It’s the main competitor of Coca-Cola, another carbonated beverage from the United States, which was introduced in 1886, 133 years ago. If you calculate Pepsi’s existence since it was first created in 1893,…
Generally speaking, a translator has to be fluent in at least two languages, but aside from this, someone who wants to be a marketing translator should have additional skills. It’s much better if the translator has a bachelor’s degree with a major or minor in…
International business travel – it can be an opportunity to see a new locale and expand your horizons, yet the list to prepare is not quite the same as going from California to New York. International travel has a different set of challenges – some…
Studying Versus Learning: How We Acquire Languages If you’ve ever struggled to learn a foreign language, you’re not alone. A survey found that less than one percent of students who study language in school achieve fluency. So, why do so many people fail? To get…
Transcreation is a compound word that combines translation and creation. There are situations where translation or localization does not suffice, particularly when they involve marketing and advertising. Several terms describe transcreation, including cultural adaptation, internationalization, marketing translation, free-style translation, international copy adaptation, cross-market copywriting and…
Selecting the best interpreting company is not a simple and straightforward process. You can’t just fire a Google search and choose one from the top results. It’s a critical process that requires meticulous vetting and adequate knowledge in how interpreting works. If you are thinking…
Some languages have a few things in common, but the differences between Arabic and English are quite distinct. Due to the evolution of each language, even those from the same language family or branch may have some differences. Therefore, it’s no surprise that English and…
Relay interpreting or indirect interpreting is one of the many forms of interpreting services. Its seamless execution disguises its use particularly in large conferences. When relay interpreting it used, an interpreter listens to the speaker and translates the message into a language known by the…
Psst! This is part of our Interpreting Services Guide – Check it out to learn more about this fascinating industry. _________________________________________________________________ Much has changed since the introduction of the first iPhone, which is regarded as the device that ushered in the smartphone age. Now, there’s…
A variety of tasks is involved in legal interpreting work and all of them are complex. A court interpreter for example has several tasks to perform to maintain cross-cultural and cross-linguistic equivalence. It is the job of a legal or court interpreter as a representative…
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English and Russian are parts of the huge Indo-European language family. However, the two languages have distinct differences because they belong to different branches. English is from the Germanic branch while Russian is from the Slavonic branch. Therefore, Russian is more related to Serbo-Croatian, Czech…
By definition, an ad hoc interpreter is a person who is not trained but is called on to interpret. The person could be a family member, a bilingual staff requested to interpret, or someone in the hospital waiting room declaring that he or she is…
The Spanish and English languages come from the same language family, the Indo-European family. But the two are from different subgroups. English belongs to the Germanic branch while Spanish is from the Italic branch. Thus, if you’re into language learning, you will notice the differences…
Interpreters require a high level of linguistic skills in both the source and target languages. They should have a deeper knowledge of target cultures in order to properly convert the spoken language within a limited time in the presence of people in a conference or…
If you struggle to master two languages, think about how interpreters who specialize in three or more languages do it. The Bilingual Mind – Processing Information With the bilingual mind (or multilingual at that), they have a special way of processing information and outputting the…
Local politics is already perplexing and stressful. Imagine if there’s language barrier mixed into the fray. It’s likely to encounter various opportunities for aggravation and issues blown out of proportion. Fortunately, thanks to proficient interpreters, misunderstandings associated with the erroneous conveyance of messages uttered in…
The Chinese language is the most spoken language in the world, due to the sheer size of the country’s population. Likewise, Chinese migrants can be found almost anywhere in the world, causing the spread of their culture and language. Their closeness with their countrymen helped…
Many people might not easily recognize the name Electronic Arts (EA), but there is a big possibility that they are familiar with some of its products. For the unfamiliar, Electronic Arts is a video game creator and publisher. It ranks second largest in Europe and…
Except for Antarctica, all continents of the world have millions of video gamers. Video games, after all, have a universal appeal that people of all ages, races, and genders are into them. Featured below are the most popular video games for the six continents. Since…
Do the different languages of different countries influence the way developers make their video games? This question is similar to how software development could be different in different countries. Video games, after all, are created largely in the same way office or productivity software are…
The Japanese gaming industry has touched many aspects of life around the world. Many people worldwide were exposed and grew up with Japanese video games and cartoons. The Japanese gaming industry started around the latter part of the 60s and early part of the 70s….
The creation of video games today is done in different parts of the world and with video game translation becoming more sophisticated, it is difficult to identify the county of origin of modern games. However, looking back at the video games created 10 or 20…
