The business landscape is continually changing everywhere in the world, and across all business niches. Growing competition, advancements in technology, the need for digital and on-demand services, among countless other factors mean that business owners need to think out of the box in order to…
Carrefour is a French multinational corporation in the retail industry. It was founded 61 years ago in 1959 by Marcel Fournier, Denis Defforey, and Jacques Defforey. It has 12,111 stores worldwide, and over 360,000 employees operating in more than 30 countries. As of 2018, the…
When you think of the French, what comes to mind? Is it their fine cooking (the soufflés, the pâté, the croissants, etc.), their love for debates and questioning, or the emphasis they place on numbers, facts, and details. Famous for the Eiffel Tower and the…
Translators worldwide, brace yourselves for the first Day Awards on September 30, 2019. It’s an auspicious day because it is also the International Translation Day, a fitting event to thank and honor all the untiring and dedicated translators around the globe. The Day Awards is…
Legal transcriptions are featuring more and more in the legal industry. Legal professionals do recognize the influence and efficiency of the service to their profession. The paralegals, researchers and attorneys do not have to work long hours themselves to listen to pleadings, court hearings, interrogations…
With a growing number of companies going global and more markets opening their doors to international commerce, business owners are becoming more aware of the role of localization in their business’ success, and starting to look for the best localization company to help them meet…
Jakarta, the capital city of Indonesia, is reported to be one of the world’s fastest sinking cities today. While it is not the only city that is sinking, the rate of sinking is causing alarm to the Indonesian government. Indonesian President Joko Widodo announced a…
Nike, Inc., a multinational company from the United States that designs, develops, manufactures and markets sportswear apparel, footwear, accessories and equipment. The company was named Blue Ribbon Sports when it was established in 1964. In 1971, the company officially changed its name after its namesake,…
Oreo sandwich cookie is available in over 100 countries all over the world. This favorite cookie is manufactured by Nabisco, a division of Mondelez International. While most consumers know Oreo sandwich cookie as two round chocolate biscuits with a vanilla crème filling in between, variations…
It’s possible to translate Google Ads campaigns, but for PPC (Pay Per Click) and SEO (Search Engine Optimization) purposes, it is better to not only translate the Google Ads but to localize them for the specific target audiences. Moreover, do work only with professional and…
Companies engaged in global business include global social media platforms in their marketing mix in order to reach more audiences. They acknowledge the effectivity of social media networks to reach diverse consumer groups faster and easier. Companies are able to deliver their brand messages to…
Many people young and old cannot resist a bag of chips, one of the most easily available snack foods, and Lay’s is one of the most popular and top selling brands in the U.S. and worldwide. Lay’s potato chips comes in a variety of flavors,…
