There are some amazing benefits that come with localizing your website, many of which are linked to giving you the opportunity to gain visibility, attract more customers, and of course, make more money. But what are the benefits of localizing your fashion website?
When you have a fashion website, these benefits are no different. But the determining factor that can make or break your brand lies in the content that is accessible within the regions where your brand exists. What you do with this content is known as localization.
In our Day Translations Blog today, we’ll give you some of the awesome benefits of localizing your website. Of course, we won’t go any further before ensuring that you understand what localization is and how it works. So let us help you make the connection and then we’ll take it from there.
What is Website Localization and How Does it Work?
Localization, also known as Language Localization, is the very careful and thoughtful process of translating and adapting products and services from your website’s source language to match up with a specific country or region.
The localization process is immensely comprehensive and takes into consideration particulars such as culture, all linguistics preferences to include slang or dialect, geographic region, demographics among other minute yet important details.
In short, the same word or phrase can mean something completely different depending on the target market, culture, country, or region. So getting the right localization expert to work on your fashion website is key and this is where Day interpreting comes in.
The Benefits of Localizing your Fashion Website
Now that our understanding of website localization and its process is a bit clearer, it is now time for us to learn about the benefits of localizing your fashion website.
Reach a Global Audience
As long as you want your fashion website to serve an international audience, you need to have it localized. Website localization is the key that unlocks the door to reaching the world. When done properly, website localization transcends borders and affects people within different market segments, allowing them to be able to benefit from what you have to offer as a fashion brand. According to a Bachelor of Arts Degree (Hons) in Fashion Marketing and Communication, it is important to learn about the functioning and management of brands at the service of the product and the company.
Build an International Brand
There’s a saying; ‘If you want to go global, you have to go local’ and this couldn’t be truer. It’s now official that we’re entering the era of digital everything. If you do not have an online presence, then you’re missing out on gaining visibility, attracting the right potential customers and of course converting them into paying customers.
Gain a Competitive Edge in the Local Market
Making the decision to have a fashion website puts you ahead of so many other brands that don’t. Localizing your website does even more, especially when it comes to your competition. Website localization helps you to stay on point with your target market by giving them access to information right at their fingertips.
Improves the User Experience for Your Target Audience
With an effective localization strategy, you give your target audience and new customers a personalized experience when it comes to their linguistic and cultural needs. Your fashion website is the solution to many people’s problems when it comes to shopping for fashion. And by offering potential customers content in their own language, you’re catering to consumer demand. Everything they need is right at their fingertips and with just the click of a button, your consumers receive exactly what they need.
Increases Brand Reputation Among Your Target Market
When your fashion website is in the native language of your target audience, they are more likely to shop again and tell others about your website as well. When it comes to providing customer service through your website, having the representatives speak the native language of your consumers matters.
Localization also helps you build trust and establish your brand’s integrity in different markets. You can give your brand visibility through social media. But when things pick up and more and more people begin to know about you and use your business consistently, it’s time to take it a step further and get a website. In the case of your fashion brand, having a website establishes you as a reputable source.
Boosts SEO Scores
You are also able to use Google search to your advantage by making use of international SEO, keywords and when done properly, rank high in Google searches. Your fashion brand is able to use eCommerce, providing more diverse shopping and payment options for your customers with a localized website and an effective localization strategy. When you implement multilingual SEO, you’re opening the digital front door that attracts audiences. This improves the likelihood to increase sales opportunities when you localize your website.
Let Day Translations Localize Your Fashion Website
Our website localization services expand across many industries to include gaming, Education, eCommerce, Movies, Application and software development as well as linguistic coding.
Day Translations’ website localization services bring your brand visibility on a global level. Our website localization process comes in 8 stages which guarantee accuracy, cultural acceptance and is managed carefully by our team of highly trained localization experts. The 8 stages are as follows:
- Content Analysis
- Content Management
- 3- step Translation Process
- Speedy Delivery
- Back Conversion
- Desktop Publishing
- In-Context Quality checks
Our Localization services cover a broad area and include the following:
- Tech Support
- Content Management
- Voice overs and subtitling
- Client Briefs
- Marketing Collateral
- Function and Linguistic Testing
As a Fashion Brand, already you can see the areas in which you’ll need our services. You may also find your niche in areas that you totally did not expect and as a result of this, we’re sharing with you a list of the many ways you can use our localization services in addition to your fashion website.
- Audio, Graphic and video components – To include your website, social media and even applications
- Ebooks and I-books – Just in case you want to publish the awesome story about your Fashion Brand
- E-Learning Platforms – Just incase your brand diversifies and begins to offer courses to those within the fashion industry
- Corporate Communication
- Reference Guides – e.g. Sizing charts
Now that you know a little bit more about our website localization offerings at Day Translations along with the many benefits that are involved in having a localized website, what are you waiting for to get going? Our team of professionals is waiting for you to get started. We’ll work with you, no matter the language, no matter the region. Day Translations has got you covered.