Even though the goal of marketing is still focused on generating brand awareness, increasing leads, and growing and scaling your business, the COVID-19 pandemic has reshaped international marketing in more than just one way.
From the start of 2020, businesses have been forced to change the way they do business, adapting their approaches and executing their marketing strategies, and it looks like these adaptations are here to stay.
Here’s a look at some of the most notable differences the pandemic made in the future of marketing!
Paid Search and SEO
SEO and paid search are two areas that were the most significantly impacted by the pandemic. Consumer behavior has changed dramatically because people can’t always just run to the shops for everything they need anymore. Most consumers now choose to research their options online before heading out to actually purchase something in a physical store.
Since Search Engine Optimization requires a relatively small initial investment setup, it has always been and will always be a great way to drive web traffic. But with the advent of the coronavirus pandemic, it’s more important than it was a few years ago. Customers will only engage with businesses with an online presence to ensure they’re worth checking out in person, hence the importance of local SEO and paid search.
International Marketing-Oriented Social Media
Organic and paid social media marketing has seen a massive boost, primarily thanks to social distancing measures. Social media allows people to socialize without putting their health at risk, which increased the need for businesses to build and maintain strong customer relationships with their audiences on platforms like Facebook, Instagram, and Twitter.
We’ve also noticed an uptick in the focus on corporate culture, mission, and vision. Fostering a sense of community with their audiences will help brands build their following, and social media is a more critical driver in this aspect than ever before.
The pandemic fueled the exponential rise in webinars and digital events. But thanks to the shift in consumer behavior, it looks like the trend is here to stay, and virtual events are the face of the future.
Thanks to tools like Zoom, Microsoft Teams, and Google Meet, marketers can stay resilient during trying times. These tools enable marketers to continue to offer their customers value.
Hybrid events have also been on the rise. These events include the use of video conferencing equipment to accommodate audience members from all across the world. As more brands seek to engage with global audiences, these kinds of events will likely grow in popularity. Eventually, they might even replace the events we hosted and attended in a pre-pandemic world.
Digital-First Approach for International Marketing Campaigns
The idea of going digital was only a pipeline dream for most businesses before the pandemic. But now, it’s more important than ever for companies to have digital approaches for their marketing efforts.
Brands are now focusing less on technology and more on the people that use it. Simply put: the focus of digital-first is to approach all problems with the most digitalized solutions.
At the same time, marketers need to look for innovative ways to do more with cost-effective tools. Tech solutions that can help brands consolidate and grow faster with less effort can help free up marketing resources that can be better applied elsewhere.
Marketing and the way we do business have forever been altered by the pandemic. Albeit the overall goal remains the same. Yes, we have all had to adapt our marketing strategies. Yet, the focus still falls on generating brand awareness, increasing leads, creating customer affinity, and growing our business as much as possible.
The key to success in this ever-changing environment is to stay up to date with trends. And here at Day Translations, we can help YOUR brand adapt and grow on the global stage by getting your message across to a multitude of audiences!
Get in touch with us today to learn more about our translation and localization services. Our industry-leading solutions meet the needs of tomorrow’s marketing climate!