Some of the terminologies in the language services industry can be confusing at times. Even though most people understand the difference between transcription and interpretation, it’s hard to make sense of some more intricate terms if you’re not a linguist. One of the questions we…
In today’s global world, communicating with people of different cultures and languages is vital. According to Lingoda even the 20th most spoken language in the world—Turkish—has around 80 million speakers. And in the 2nd spot sits Mandarin, which has about 1,117 million speakers. Said another…
From Beijing to New York, global expansion is high on the business agenda. But while access to international customers translates to greater profits, translating a website and localizing your content to tap into global markets also means more work. Making your website appeal to customers…
Whispered interpreting is a form of interpreting in which a linguist renders a message from one language into another by whispering it to the client. Since this rendering is carried out while the speaker is talking, this is a form of simultaneous interpreting. Whispered interpreting…
Digital learning is the fastest-growing sector within the education industry, with a swooping annual growth rate of 900%. In fact, the international eLearning market is expected to reach a total value of 243 billion dollars by 2022. Educational institutions, businesses, non-profits, and professionals converge in…
Hey! This article is part of our Ultimate Guide to Localization – check it out for a full, comprehensive post about this method and what it entails, who it is for, and much much more! ___________________________________________________________________ A brand is far more than just a name…
Hey there! This article is part of our full Localization All-in-One guide! Check it out to find out more about the entire process behind international expansion! So, here’s something that even movie lovers could’ve missed. Movies go through a localization process for which their content–script,…
Hey! We have a full Global Marketing Guide designed to give you the toolkit of tutorials, videos, and step-by-step guides that will help your business expand abroad! Every year, millions of companies invest millions of dollars in online advertising campaigns. That’s because pay-per-click campaigns…
When it comes to meeting the needs of global brands, translation alone doesn’t cut it. That’s why businesses operating internationally often have to recur to localization and transcreation services. But, as we begin to learn about these solutions, we may notice that they seem to…
Decades after surviving the Dot-Com crash, Amazon continues to grow. The company has amassed a yearly revenue of 11.59 billion dollars, and has a seat at the table in a diversity of industries, from cloud computing to entertainment. Today, we’ll look at the secrets behind…
This article is part of our Localization Guide – check it out to access all the resources we have designed to help you expand your brand abroad! ____________________________________________________________ Localization is a must-have when it comes to going global with your business. A huge part of…
Your website is a crucial asset for all departments across your company. Maybe it includes an e-shop, making sales possible around the clock. Maybe it’s the home of a company blog that increases your brand awareness and motivates potential customers to pick up the phone…
