According to a 2019 DMA study, businesses tend to receive an ROI of 42 dollars for every dollar spent on email marketing. This makes email marketing one of the most effective digital marketing disciplines. One of the main advantages of email above other channels, is…
Today, we’ll take you through the details of how to apply for Russian citizenship. Follow the index to learn in-depth about each step of the process. This article is part of our How to Get Double Citizenship Guide, so we hope it’s helpful to clarify…
If Germany has crossed your mind when thinking of potential destinations for work, higher studies, or even retirement, you might be wondering what it takes to get German citizenship. What are the benefits? What are the drawbacks? And, if you have German relatives, could you…
A valuable, engaging and multichannel online presence is vital to scale a company internationally. It even makes it possible to grow without having a physical location in other nations, which helps reduce the costs of expanding. According to a 2017 study from the Content Marketing…
This article is part of our Localization Guide – check it out to access all the resources we have designed to help you expand your brand abroad! ____________________________________________________________ Localization is a must-have when it comes to going global with your business. A huge part of…
Your website is a crucial asset for all departments across your company. Maybe it includes an e-shop, making sales possible around the clock. Maybe it’s the home of a company blog that increases your brand awareness and motivates potential customers to pick up the phone…
International expansion forces us to reimagine most areas of our business. Our marketing is one of them. As our business grows in scale and starts to compete throughout different markets, we can’t just replicate an old winning strategy. What might have worked in our home…
The HIPAA (Health Insurance Portability and Accountability Act) is a US law crafted to ensure the protection of patient data. HIPAA sets the standards for information handling in the medical sector, along with more recent legislation, such as: 2000’s HIPAA Privacy Rule. The HIPAA Security…
Nowadays, we count on unprecedented technology to facilitate international communication and exchange. Web 3.0 makes it easier than ever for small and medium-sized companies to expand beyond their home markets. However, this doesn’t mean that international expansion doesn’t carry any challenges. Today, we’ll look at…
Are you launching a multilingual website? How do you plan to face the challenges of attaining a good position in search engines? International link building is a very effective strategy to guarantee high SE ranking and a stream of high-quality traffic. Search engine marketing has…
Languages spoken by different communities across regions aren’t spoken the same everywhere. And some dialects might be so different from the standard that they deserve to be treated as an entire whole language. That isn’t the case for Canadian French and Parisian French, but the…
One of the most fundamental problems that menace human rights around the world is systemic discrimination. Of the varied types of discrimination, language discrimination is less often discussed than discrimination based on religious belief, ethnicity, race, national origin, and sexual orientation, but is no less…
