Today, the Day Translations blog will explore how we can help you with translating and transcribing your social media. We’ll also discuss some of the benefits of having multilingual social media as part of your business strategy.
Let’s dive right in.
Providing Translation and Transcription services for your social media
Everybody uses social media but get this, most global Internet and social media users aren’t native English speakers. Interesting, we know; almost 4 billion people use social media on a daily basis and even though English is the most popular language online, it only represents a small portion of the language Internet users speak worldwide.
That said, translating your social media content into different languages is sure to benefit your business in a meaningful way.
By translating your social media content, your business is expanded to reach a global market. Additionally, you gain new followers and customers at the same time. Of course, you don’t have to translate every single piece of social media content, so some research is going to be necessary.
In knowing what’s best for you to translate for your social media, you’ll have to answer questions such as:
- What languages will you choose for your company’s global expansion?
- What’s the global market like at the moment?
- Which social media channels should you use for each chosen market?
After answering these questions there are a few other factors that need to be taken into consideration such as:
- Developing a hashtag strategy to include translation
- Avoiding translation that’s automated
- Working with real life, human, native-speaking translators
As you know by now, however, the team here at Day Translations is ready to help with all your translation needs no matter the language.
Transcription allows you to keep a record of all things related to your business. Transcribing your content for social media is an excellent way to add value to your customers’ experience.
Let’s say you produced a YouTube video some weeks ago, after a while it would have done its time and served its purpose. Transcribing the information from your video helps you make content for use in other forms across different social media platforms.
Additionally, when you transcribe your videos and audio recordings for or from social media the content may be used as lead magnets to get more business.
The benefits of having multilingual social media in business
As stated earlier, as long as your company or business has clients all over the globe who speak different languages, it’s best if your social media and all its engagements are multilingual. This brings us to the first of many benefits your business gains when its social media is multilingual.
There is much benefit in being able to engage with your customers in their native language across all the social media platforms they use. This is proven to be a huge advantage for anyone because these customers will be more comfortable. In turn, you gain a massive advantage.
Another benefit of having multilingual social media is that you have an advantage where free publicity is concerned. You’re building brand awareness on an international level, which in turn makes your customers happy because you’ve positioned your business to be more accessible within those markets.
LinkedIn has grown in both popularity and variety of content shared on the platform within the last few years. That said, this social media platform can provide you with limitless networking opportunities, allowing your business and the products or services you provide to gain more visibility.
If you thought we forgot about search engine optimization (SEO), think again. As long as you have a business on the international scene your search engine rankings should matter to you. When you link your active and translated social media platforms to your business websites you’ve automatically generated a greater online presence in the territories your social media followers are present.
The more you engage with your audience, the more likely it is for your business’ website and other social media platforms to be found. If you’ve integrated Instagram or Facebook chatbots, communication needs to be even more clear and effective. This is especially true when these users search within their native language or region.
We hope you won’t forget the fact that you make a connection instantly when you connect with your target market in their native language. Speaking to your target market in their first language is the best way to connect with social media users around the globe and get your brand noticed.
Don’t be afraid to explore other social media platforms such as Twitter; Twitter is able to give you feeds in more than 10 languages and because Twitter is such a fast-paced environment, as long as you have engaging content it will drive traffic and target your desired market.
Indeed social media has forever changed how customers interact with businesses. Having multilingual social media offers all your customers, both local and international, the same experience right across the board.
As this new digital era continues to shape the future of business, let’s not forget that translating your social media content using Day Translations services should be top of your list.