Companies today are into going global, which means dealing with different cultures, and working with a professional translation company can be of great help to a business owner. When a company decides to go global, it is going to market to a wide variety of customers. The company has to connect with the new clients, and to become a success in the target markets becomes your company’s new priority. In order for your business strategies to grow in the foreign markets you are going to explore, you need to collaborate with a professional translation company.
The projected population in the world for 2018 is 7.6 billion. As of the end of December 2017, 4.1 billion people have used the Internet, which translates to 54.4% penetration. This means that more than half of the world’s population uses the Internet. For global companies, it is vital to translate websites, marketing materials and other online content into various languages to ensure success in the global market.
The big issue here is that a company should not rely on bilingual employees or individual translators for professional translation services. Since a company is a professionally managed venture, it is proper to rely on a professional translation company to help the company enter the international market. In doing so, the company stands to gain several benefits.
The professional translation company can help in localization
When a business enters the global market, translating your online content, which includes your website copy into another language, is not enough. When you have to cater to a global audience, what you need is localization. Localization is a language service that a professional translation company can provide. It means adapting everything to the local culture, from the language to the design, colors, images and other aspects to conform not only to the preferences of the target consumers but also the laws and rules of the foreign country.
Translators from a professional translation company are native speakers and they live in the target countries, so they understand the local culture and consumer behavior along with the local language, with its dialectical differences and nuances in the jargon and grammar. Localization means that all the content from the company such as the website copy, marketing slogans, product information and advertising materials are culturally and regionally suitable.
A professional translation company is a valuable marketing resource
It is essential to prepare your content for global consumption through translation and localization. Aside from this service, a professional translation company can also be your valuable resource for marketing techniques and ideas. It has the expertise and knowledge in targeting potential consumers. Moreover, a professional translation company knows the technology, the culture and the preference of the local market because they have worked with businesses similar to yours. With a professional translation company, you do not have to worry that your translated content will not satisfy the target consumers. With its experience, you are assured that your content is globalized and tailor fit to your intended target markets.
A professional translation company handpicks the translators to work on your project
It is typical for a translation company to employ a number of freelance translators located around the world. The setup not only makes it easier to find the right translator. It also enables the translation company to serve the language services needs of clients any time, any place. The advantage of hiring a professional translation company for your translation and localization needs is the company’s access to translators who are not only native speakers of your target languages, but have higher writing skills and extensive experience in doing similar projects.
A translation company has a stricter requirement when hiring freelance translators. They require the translators to be college degree holders, experience in their chosen field, such as business and finance, legal, medical, education and more. They should be able to prove their proficiency in the language pair they work with. With a professional translation company, you are sure of getting the desired results for your translation and localization project.
A professional translation company can accept larger work volumes
Compared to standard translation, such as translation of documents, journal, manual or other paperwork that are only a few pages long, localization is a more complex form of translation as there are many elements involved in the process. You can hire one translator to do a standard translation project. In localization, however, the translation company has access to a team of translators to work on your project. The work becomes faster and you are not likely to miss your target launch date.
If your localization project requires translating your content into multiple languages, you can have several translators to work on your project when you hire a professional translation company. If you insist on working with individual translators, this means you have to look for several translators to work on the different languages that you need.
A translation company uses various translation tools, including translation memories, which helps make your content translation in different languages consistent. The company can also build up your specific terminology if you do not have one, which they can share with all translators for uniformity of the translation in any language.
A professional translation company has a workflow process
When you work with a translation company, you benefit from its established workflow process. Several persons handle the work, so the translator does the translating, another person edits the translation and another one proofreads the content. There is usually a project manager that takes care of the entire project, ensuring that the quality and accuracy of the pass the standards set by the company and that the content is in accordance to the requirements of the client. The project manager is the person you communicate with throughout the duration of the project.
A professional translation company saves you money and time
You cannot afford to have any mistake in translation or localization. While it is tempting to work with an individual freelance translator, you save both time and money by working with a translation company. Translation is a skill that should be mastered or else things can go wrong. Correcting mistakes is costly and time-consuming. The time spent and the cost multiplies if your content is translated into multiple languages. A professional translation company can properly do the job in one try. It will meet your deadline and deliver work of high quality.
A professional translation company acts as the bridge among cultures
Professional translation companies usually hire translators who are native speakers. This means that the translators understand the intricacies of the language and know how to deal with cultural and local influences. Because they are native speakers, they have an in-depth knowledge of the culture as well as the language, which help them to translate the content and the messages it wants to convey correctly.
A translation company can be your partner for business expansion
A translation company with extensive experience in localization is a sign that it has worked with companies that have entered the global business arena, which can be an asset to you. The company’s experience can function as your partner in handling a new market since it understands the culture and the language. It can share valuable information about the market that you may not find in your research and data analysis. In short, their knowledge can help you formulate the right market strategies to tackle new audiences.
You can appreciate international culture better
You gain more than just translation and localization services when you collaborate with a professional translation company. You add value to your company by offering your products to the right target market. You also deliver the right message to your new customers. Localization and translation ensure that your messages are explicit, appealing and tailor fit to your intended audiences because the information you want to deliver is in the language they can understand. You appeal to their senses by making sure that the images, videos, colors, content, and the way they are expressed are what they expect from a local company.
A professional translation company covers all facets of your business
Collaborating with a professional translation company means that every aspect of your business is covered. The services go beyond localizing your website content. The translation company ensures that your online help, your mobile app, the conventions on time, date and currency and legal concerns to prevent copyright infringements are covered.
Thinking of going global?
Ensure accurate translation and localization of all your content by calling Day Translations, Inc. It is vital to collaborate with a professional translation company to localize your website and your content before you launch your global website. This will ensure that all your materials and texts are suitable for your target country. Localizing a website and everything else is costly, which is why you have to get it right from the start. Our translators at Day Translations are all native speakers, experienced in their chosen field of expertise and are located in-country. Get in touch with us now by calling 1-800-969-6853. You can also send us an email at Contact us. We operate around the clock every day of the year, so you won’t miss your deadline.
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