Senior Writer
“Senior writer covering language, culture, and the people who carry both across borders.”
Bernadine Racoma is a senior writer at Day Translations covering language, culture, and the small everyday acts of translation that make global life work. Her features lean toward the human side of the industry — the lives of interpreters, linguists, and the communities they serve.
Global business success depends on many critical factors and research methods that require detailed analysis. Much of the data that can guide global companies on successful export planning comes from international market research. This research process is important to businesses because it can provide a…
Pepsi is one of the most popular carbonated beverages in the world. It’s the main competitor of Coca-Cola, another carbonated beverage from the United States, which was introduced in 1886, 133 years ago. If you calculate Pepsi’s existence since it was first created in 1893,…
Generally speaking, a translator has to be fluent in at least two languages, but aside from this, someone who wants to be a marketing translator should have additional skills. It’s much better if the translator has a bachelor’s degree with a major or minor in…
Transcreation is a compound word that combines translation and creation. There are situations where translation or localization does not suffice, particularly when they involve marketing and advertising. Several terms describe transcreation, including cultural adaptation, internationalization, marketing translation, free-style translation, international copy adaptation, cross-market copywriting and…
Some languages have a few things in common, but the differences between Arabic and English are quite distinct. Due to the evolution of each language, even those from the same language family or branch may have some differences. Therefore, it’s no surprise that English and…
Relay interpreting or indirect interpreting is one of the many forms of interpreting services. Its seamless execution disguises its use particularly in large conferences. When relay interpreting it used, an interpreter listens to the speaker and translates the message into a language known by the…
English and Russian are parts of the huge Indo-European language family. However, the two languages have distinct differences because they belong to different branches. English is from the Germanic branch while Russian is from the Slavonic branch. Therefore, Russian is more related to Serbo-Croatian, Czech…
Interpreters require a high level of linguistic skills in both the source and target languages. They should have a deeper knowledge of target cultures in order to properly convert the spoken language within a limited time in the presence of people in a conference or…
If you struggle to master two languages, think about how interpreters who specialize in three or more languages do it. The Bilingual Mind – Processing Information With the bilingual mind (or multilingual at that), they have a special way of processing information and outputting the…
Except for Antarctica, all continents of the world have millions of video gamers. Video games, after all, have a universal appeal that people of all ages, races, and genders are into them. Featured below are the most popular video games for the six continents. Since…
The power of social media as a marketing tool is recognized by many entrepreneurs, brands and companies all over the world. You can see a wide range of products sold online, big and small, old and new. So it is definitely possible to use social…
The creation of video games today is done in different parts of the world and with video game translation becoming more sophisticated, it is difficult to identify the county of origin of modern games. However, looking back at the video games created 10 or 20…
