Thought leadership is not a title you award yourself. It is a practice. And like any practice, it only counts when you show up — on the days you feel like writing, and on the days you don't.
I want to be clear, in public and on the record: I am committing to do the work. To our team, to our clients, and to anyone who chooses to read this — the next year of this blog is going to look different, because I am going to look different in it.
That means writing. Real writing — long-form pieces here on the blog, shorter notes on LinkedIn, the kind of thinking that takes a Sunday afternoon rather than a status meeting. It also means video. There are several recordings already sitting on a drive in my office: the gray-suit one, the black-suit one, and a couple I am still deciding about. They do not belong on a drive. They go up this week.
And it means a cadence. Two real contributions to the conversation, every single week. Not company news. Not a promotion dressed up as an essay. Two pieces of original thinking that earn their place in someone's feed — even the weeks when the airport is louder than the office and a founder would rather hide.