When it comes to meeting the needs of global brands, translation alone doesn’t cut it. That’s why businesses operating internationally often have to recur to localization and transcreation services. But, as we begin to learn about these solutions, we may notice that they seem to…
Decades after surviving the Dot-Com crash, Amazon continues to grow. The company has amassed a yearly revenue of 11.59 billion dollars, and has a seat at the table in a diversity of industries, from cloud computing to entertainment. Today, we’ll look at the secrets behind…
English isn’t the only language spoken in the United Kingdom. For instance, estimates suggest that over half a million people in the UK speak Welsh, making it the second most-spoken language in the country. And it doesn’t even share its roots with English. While English…
According to a 2019 DMA study, businesses tend to receive an ROI of 42 dollars for every dollar spent on email marketing. This makes email marketing one of the most effective digital marketing disciplines. One of the main advantages of email above other channels, is…
Today, we’ll take you through the details of how to apply for Russian citizenship. Follow the index to learn in-depth about each step of the process. This article is part of our How to Get Double Citizenship Guide, so we hope it’s helpful to clarify…
If Germany has crossed your mind when thinking of potential destinations for work, higher studies, or even retirement, you might be wondering what it takes to get German citizenship. What are the benefits? What are the drawbacks? And, if you have German relatives, could you…
A valuable, engaging and multichannel online presence is vital to scale a company internationally. It even makes it possible to grow without having a physical location in other nations, which helps reduce the costs of expanding. According to a 2017 study from the Content Marketing…
For years, the debate around which system of coverage is optimal has been carried out in the political arena of many countries. Hence the variety of the existing systems of healthcare that we can find today. While some states look for a way to provide…
This article is part of our Localization Guide – check it out to access all the resources we have designed to help you expand your brand abroad! ____________________________________________________________ Localization is a must-have when it comes to going global with your business. A huge part of…
Your website is a crucial asset for all departments across your company. Maybe it includes an e-shop, making sales possible around the clock. Maybe it’s the home of a company blog that increases your brand awareness and motivates potential customers to pick up the phone…
International expansion forces us to reimagine most areas of our business. Our marketing is one of them. As our business grows in scale and starts to compete throughout different markets, we can’t just replicate an old winning strategy. What might have worked in our home…
The HIPAA (Health Insurance Portability and Accountability Act) is a US law crafted to ensure the protection of patient data. HIPAA sets the standards for information handling in the medical sector, along with more recent legislation, such as: 2000’s HIPAA Privacy Rule. The HIPAA Security…
