The rise of the Beauty Influencer has significantly changed the game of consumer behaviour and content creation within the beauty industry.
As a beauty influencer, you’re more likely to create videos of product reviews and how-to videos on a regular basis. With this in mind, have you ever thought of transcribing your video content and how it benefits you and the influence you have on your audience?
What is Video Transcription?
To answer this question, let’s first define Transcription. Transcription is the process of carefully converting a message that is spoken into a written format. That said, Video Transcription is therefore translating the audio from your video into text. In the case of this article, we will further define video transcription by being translated to text through the use of human transcriptionists.
At Day Translations, we believe in using real people for all your transcription needs because having accurate transcripts are important.
So now it’s time for us to get into some reasons why as a beauty influencer you need to transcribe our videos. Let’s get into it, shall we?
As a beauty influencer, to transcribe YouTube videos or Instagram videos along with any other audio files could be of great value to you. Let’s get into some reasons why below.
Your content’s SEO immediately improves
Search Engine Optimization is on the tip of everyone’s tongue these days especially when it comes to your Google search engine rankings. That said, transcribing your content videos have been proven to boost your video’s SEO. Think ‘keyword phrases’; searches for specific topics will see your video ranking higher up in searches which in turn increases inbound traffic to your website and social media because visitors will land on your transcript.
Search engines aren’t able to ‘crawl’ videos, so having a transcript of the video is what will give you the upper hand because the text can be ranked and indexed.
You provide your viewers with a better viewing experience
User experience makes all the difference. The moment your viewer is able to access a transcript of your influencer video, therein lies the potential for value creation. No one person learns or processes information in the same way. With this in mind, transcribing your video allows your viewers to have another way to soak up the valuable information you’re providing them with. While video has a high demand, there are companies who try to find influencers by scraping Google so transcriptions will help you get found more easily.
Additionally, transcribing your videos also gives your viewers the power to search your videos using keywords or through using topics.
You cater to all members within your community
As an influencer, you’ll never know the depths of your reach. That said, the more people you are able to reach, the better. Adding a transcript of your video allows you to reach those who are part of your community who may have a disability such as a hearing impairment. A quick fact to note here is that your video transcript does not only have your speech, it may also include your speaker ID along with annotations about your gestures such as [Gasps] or [Laughter].
By transcribing your videos you create an inclusive and well-rounded experience for all your viewers and you don’t allow anyone to have a ‘FOMO’. Additionally, you’ll make your videos more accessible as required by law.
You create convenience to those in restrictive environments
Have you ever been in a noisy waiting area and wanted to pass the time away by watching a video? But instead of being able to get what you wanted from the video, you ended up closing the window or moving on to something else? Well, more people would be able to enjoy your videos from anywhere if your videos were transcribed. You give your viewers an alternative option for consuming your content.
Transcription allows you to repurpose your video content for other forms of media
You can get creative with the transcript from your influencer videos by turning them into other forms of content for use on your other social media platforms. The transcripts can even serve as content for blogs and excerpts for articles in magazines.
One transcript from a video has the ability to turn into 5 or more other forms of content. It can be broken up into bite-sized content to serve over a period of time.
As a Beauty Influencer, there’s indeed value in transcribing your video content. It allows you to be a more inclusive influencer who reaches a wider audience and also creates ease of access for all who need it.
Take advantage of the 100% human transcription services made available 24/7 to you here at Day Translations. Our team of experts are here and ready to fulfill all your video transcription needs.