Day Translations, Inc. – Business Overview
Instead of using machines or AI like many others, Day Translations has chosen to focus entirely on human translators. It’s a bold move, but it’s been working so far.
What Makes Us Different
We work with over 10,000 professional linguists and cover more than 100 languages.1 That alone gives us a strong presence, but what really makes us stand out is our speed and reliability. We pick up calls in under 20 seconds, and our team is here 24/7.1 Our prices reflect the level of care we put into each job. We handle critical materials like legal contracts, medical documents, and technical guides, where even small errors can cause big problems. That’s why we offer a 5-step quality check and a lifetime guarantee: to make sure nothing gets missed and give our clients peace of mind.1
Trust Is at the Core of Our Marketing
We’ve built a strong reputation with an A+ rating from the Better Business Bureau. We’ve also worked with big organizations like Amazon and Bank of America, and we’re proud of our 4.7 stars on Trustpilot.1 Our website ranks well in search engines for keywords like “urgent translation service” (a sign of strong SEO), which helps more people find us online.2 And we don’t use pushy ads. Instead, we share helpful tips and fun facts about language that help our audience connect with us in a more natural way.2
Selling the Way That Works
Everything funnels to real conversations. At the end of the day, we believe in talking to people. Our website is designed to make it easy for people to call or text us, and our quote tool helps visitors get the info they need fast.1 That’s how we connect with people who don’t want to spend time on long online searches and need fast, reliable service they can trust. The real conversion happens when someone, a prospect, speaks to our sales team. It’s traditional, but it’s more personal and it works.
Possible Challenges
We might face competition from companies using a mix of AI and humans that offer similar quality for less money. As AI tools improve, Day’s premium pricing may be challenged or questioned. Still, by focusing on speed and precision, we’ve built a strong business that can handle challenges.1 For clients who can’t afford translation errors, having real human experts isn’t just preferred, it’s a must.
Day Translations: A Smart Four-Step Marketing Strategy
We use a clear and focused online marketing plan that follows four basic steps: traffic → retargeting → funnel → conversion.
🚦 1. Traffic Sources – How Clients Reach Us
We use Google Ads so people searching for things like “certified translation services” can find us right away.2 We also show ads to catch the attention of businesses that might need help with translation or localization. On social media, we use LinkedIn for B2B to connect with companies, and Facebook and Instagram to reach individuals and small businesses. We do this by sharing helpful and engaging content, not just ads.2 By sharing helpful blog posts and webinars, we attract visitors naturally. This is called organic traffic, and it helps us earn their trust.2
♻️ 2. Retargeting – Keeping in Touch With Visitors
Most people don’t become customers or take action on the first time they visit. We use pixel-based tracking from Google and Facebook.2 This means tiny tools that help us remind them about us with personalized ads, like “Your Quote Is Ready – 10% Off,” to people who already visited our site.2 Also, if someone starts a quote and leaves halfway, we send a follow-up email. It’s a simple but effective way to reengage them.
📣 3. Funnel – Guiding People to Act
Our emails answer common questions, like “Why not use AI?” Also, we send different messages, known as segmented campaigns, based on the industry people work in. 2 Our clear and simple landing pages (web pages focused on helping visitors take action) and well-known clients like Amazon help people feel sure about working with us.1 Last, with CRM tools, we organize our contacts so companies and individuals receive a top, quick service.2
📈 4. Conversion and Growth – Turning Interest into Revenue
Our strength is being quick to respond. We answer calls in less than 20 seconds and are available all day, every day. 1 Our sales team quickly turns potential customers or leads into customers. Our team also follows a system that helps them respond quickly and accurately to quote requests and more.1 Companies that work with us give us regular business, and extra services like interpreting help us grow over time. We always check the data to improve how we spend our budget more wisely.2
Bottom Line
We’ve built a marketing system where each step feeds the next. It may not look fancy, but it’s effective, designed with people in mind, and makes the most of our budget.
References
- Day Translations. Business Overview. Published 2025. Accessed July 24, 2025. https://www.daytranslations.com/
- Day Translations. Multilingual SEO Services to Reach Global Audiences. Published 2025. Accessed July 24, 2025. https://www.daytranslations.com/business-services/international-marketing-services/multilingual-seo/
Sorry, the comment form is closed at this time.