So you’re interested in becoming a copywriter? Let this article be your guide for how to get there. Copywriters are in-demand right now as people are consuming more and more content every day.
Compared to the old-school copywriting of print ads and magazine articles there are many more deliverables that you can write today. From blogs (like the one here at Day Translations) to email sequences and landing pages, there are many areas to specialize in.
I know that you’re probably itching to get started on your journey, so in this article, you’ll find the steps to get started on the path to success.
Let’s first start by outlining exactly what a copywriter is.
What is a copywriter?
A copywriter’s job is to produce content and this content can come in many forms. They can write advertisements, emails, blog posts, white papers, and many more. The purpose of the content can also vary, some drive sales while others are focused on informative and authoritative content.
Most people start off by writing informative content such as blog posts as the stakes aren’t too high. But if you’re planning on earning as much as possible it’s better to get closer to the action.
This means writing direct-response copy. This is any type of content where you want the reader to take an action straight away. Pay is usually better for this type of copy since it produces the desired result without any more work—if you’re good at what you do.
Now that you know what a copywriter does, let’s dive into the steps to get started.
Step 1 – Learn the basics of copywriting
Like learning any new skill, it’s important to start with the basics to build a strong foundation. But how can you learn the skills of copywriting? There are many different options, you can read books from famous copywriters, take a course or read blog posts.
You can get started with articles like this one—Ten Timeless Persuasive Writing Techniques.
While there are many resources for learning to copywrite it’s important that you start practicing as well. By writing your own copy you’ll be able to put what you learn into action and you’ll one step further towards your goals.
Step 2 – Find your Niche
Let me start this off by saying that you shouldn’t agonize over your niche choice. You’re not stuck with the same one forever. Also, if you’re planning on working as an employee you probably won’t have much choice in what you write.
In the beginning, it’s okay to take on projects in different niches to build your confidence. But you should look to specialize as soon as you can.
Having a niche will allow you to build deeper knowledge and position yourself as an expert in your chosen field.
There are a few different ways for you to find a niche. You can look at your current experience from your job or hobbies. Another way is to pick something that you’re interested in learning about and build your knowledge as you go.
Step 3 – Create your portfolio
Your portfolio doesn’t have to be extensive in the beginning. You can create something as simple as a one-page website that details what services you offer. You’ll need to include details like your name, your specialty, samples, and contact details.
Make sure that your samples are relevant to the type of work you want to do. You can create these samples by yourself or you can offer your services to someone you know. The second option is a good way to get some real client experience and feedback but the first option works just as well.
Step 4 – Get some clients
Now it’s time to get paid! There are many different places to find clients, such as Upwork, Craigslist, and other job boards. If you’re planning on freelancing, the best way to find clients is by reaching out directly. You can do this by email or in-person if they’re a local business.
When reaching out to potential clients it’s important to keep your introduction simple. Let them know who you are, what you do, and let them know that you’re available to help them.
After you’ve gotten your first client under your belt, all you have to do is repeat the outreach process. And once you have a steady stream of clients you’ll be able to focus on getting higher-paid work. While you’re pitching clients, make sure to keep improving your writing as well.
Are you ready to get started on your copywriting journey? Follow the outlined steps and you’ll be good to go!