Localization is the process of adapting a product or service to a specific demographic. This process isn’t only a direct translation of the original language of a project. In localization, you also adapt your product or service to different cultures and this process requires an understanding of cultural nuances.
Understanding these nuances helps to ensure that nothing gets lost in translation. By focusing on the finer details of a culture or region, a business can expand its reach into new markets. Poor adaptation of a product for a specific market can harm its performance. This is because it creates a disconnect between the consumers and the product. And it could be worse; the adaptation may end up insulting or offending the target audience.
This could end up being a large barrier to your success as the consumers will likely boycott your product. As a result, there are likely to be dismal sales and in turn losses to your business. This is why you should consider localization services if you’re expanding your business.
Let’s take a look at some of the benefits of localization below.
Increases consumer base
Localization opens up new markets for your products or services. If done right, more people of different cultures and languages will have access to your products. The whole point of having a business is to make profits and localization can help you achieve that.
By increasing your consumer base, you’ll be able to make more sales. You can also use a sales dialer to retain customers and show proper customer support. And this will result in increased revenue coming into your business.
Better market reception
A new product or service is only as good as its acceptance rate by its target audience. This is why great products can sometimes flop in new regions. But by localizing your products they can become more acceptable for new markets.
You wouldn’t want your target audience to think of your product as tone-deaf or insensitive. Localization helps you avoid this reaction by making sure your content fits the values and beliefs of your audience.
Improved consumer satisfaction
Adapting a product for different cultures can be a good way to appeal to your target audience. When localization captures all the nuances in a new culture, the product is likely to be a success. This is because the consumers will be able to identify with the product.
Think about a product whose name is offensive in a certain part of the world. If this product has to succeed in that part of the world, they may need to change its name. It would be unfortunate to expand into new territory with offensive branding.
Improved competitive edge
A new market can be difficult to penetrate without localization. Think about it as people searching for products like yours in a specific language. If your business hasn’t adopted the language in the new region, your product may not rank well in the results. Plus, most people prefer to read in their own languages even if they speak English.
Localization’s main benefit is in its name. Done right, your business should be perceived as “local” and not stand out as a foreign company, this improves competitiveness.
Shows cultural sensitivity
A business that shows respect for other people’s cultures is likely to succeed in new regions. This is why it’s important to delve deep into new cultures before expanding into them. This way, you’ll be able to avoid the catastrophe of offending your target consumers. Most markets only give businesses one chance to show what they can do.
Failing to use your one chance to capture the attention of your consumers will likely end in failure. Even if you get a chance to redeem yourself it may not be a hit like it would’ve been the first time. This is why you should leave nothing to chance when localizing your products.
Improves brand visibility
Think about the many different global brands. Localization results in products that resonate with most people worldwide. If you look close enough, you’ll notice that even ads for these products are target-specific. This is a good way to ensure that the different regions feel seen in the different ads.
Using one ad in most regions may not always work to your advantage. This is why you should invest in localization for your business before going into a new market.
Day Translations’ localization services
At Day Translations, we recognize the importance of localization to your business’s bottom line. This is why we provide high-quality localization services tailored for you. Whether it’s a website, movie, or application, we’ll help you adapt to new markets.
Get in touch with us today, our experienced localizers will help you to communicate better with your consumers.
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