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Ten Years In: Why Unique Selling Propositions Matter

Day Translations Unique Selling Propositions
Ten Years In: Why Unique Selling Propositions Matter
on April, 11 2017

As we come up on our ten year anniversary, Day Translations has a lot to celebrate. A decade of international translation service is a lot of work, but that's not news in itself. What matters is what has set us apart over the years. The human intelligence that powers our translations surpasses the mechanical results of competitors. We work 24/7, all over the world, in every language. One look at the reviews we've received, and you can see why our customers and our team are popping the champagne corks! So let's take a closer look at the unique selling propositions (USPs) that have brought our company so far.


Learning a language may make you better at math, but language is not math. An algorithm cannot solve the finer nuances of regional humor, colloquialisms, or tricky medical terminology. People can. Having talented and professional translators all over the world whose expertise extends to medical, legal, and business jargon— is just one of our unique selling propositions. This puts Day Translations head and shoulders above conventional translation tools.

For the same reason, we can offer localization services that extend far beyond the scope of simple translation. The internet is awash in examples of hilarious translation fails, many of them attributable to companies that didn't know the value of localization. A translation may be technically correct, but contextually inappropriate. Our team knows the difference. Our translation and localization services are tailored for human beings, by human beings.


How many languages are there in existence today? It's hard to pin down an exact number, but current estimates put it between 6,500 and just over 7,000 global living languages, including hundreds that are endangered. And until we find life on Mars, Day Translations covers all of them. Every. Language. On Earth. Another of our unbeatable unique selling propositions. Unlike translation software, our human network enables us to translate from any language to any language. That's good news if you need to adapt your Indigenous Australian mineral rights lawsuit for a Khmer news broadcast, or your Choctaw independent film needs Bemba subtitles for a screening in Zambia.

Why, you may ask, are we so adamant? Because we love language. With an international staff and a CEO who himself speaks 7 languages, we are well aware of how language brings people together. Bridging the language gap fosters international dialogue. It promotes education and awareness of other cultures. It ensures the welfare of vulnerable people and makes sure everyone's voice is heard. We can't solve all the world's problems, but we can certainly use language to promote peace and understanding.


To be honest, guaranteed accuracy among our unique selling propositions is a no-brainer.  When we're so often dealing with sensitive legal or medical documents, high standards could be a matter of life or death. So of course we will deliver a perfect standard of excellence, no matter the scope or gravity of your project. Hopefully you expect no less. If you find a problem in a document we've translated for you, we fix it. No headaches, no hassles, no charge. It's as easy as done. Simple, but it puts us ahead of the competition and keeps our clients happy. When we say we care about language, that's not just a unique selling point. It's actually true. So try us!


In an age where your bank only specializes in hold music and your mobile company is perfecting its call center runaround, the human touch takes on a pronounced importance. People notice when you notice them. We use human translators because we know that we are dealing with human clients, and we treat them that way. First and foremost, we show that we value your project by delivering it promptly. Because we work all over the world, we are always awake. That means you can connect with us 24 hours a day, 7 days a week. Our customers are consistently delighted with the swiftness of our delivery. Your project matters to us.


Let's get back to business. We have the human touch, we handle every language with guaranteed 100% accuracy, and we treat you like you matter. But what do these USPs amount to? Do they make a difference? Taking a look at our online reviews, the answer is an overwhelming yes. Of our 124 reviews on TrustPilot, over 90% of them are five out of five stars. With new offices in Shanghai and Seattle, our company is growing, our reputation is strengthening every day, and we are continuing to acquire new talent.

At the time of this writing, our 121 Glassdoor reviews average 4.8 out of five stars. We take this as a reflection of our uniquely positive work environment and coveted company culture. We take pride in our work. When your people are happy, your customers are happy. Ten years in, perfecting our USPs has done more than create a global success out of a small startup. It has brought people together.

Brian Oaster

Brian Oaster is a Content Writer at Day Translations. He has worked all over the world as an arts educator, English teacher, basket exporter, bookstore owner, fortune teller, and as the first mate of a private sailing yacht! Educated in the visual arts and an avid reader of news and literature, his focus is on international arts and culture, world religions and global politics.

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