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Car manufacturers and suppliers need to be able to help customers with both in-car and online communications. Creating a seamless experience across languages and cultures can be challenging, so Day Translations is here to help you navigate the ever-shifting automotive industry.
Our experts have worked with top auto manufacturers and aftermarket vendors, who have trusted us to ensure their translations comply with regulations and their technology is localized for the right audience. Day Translations can help you connect with new audiences through culturally relevant translations that attract buyers worldwide.
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The automotive industry constantly evolves with innovations and exciting developments to appeal to new customers. Manufacturers must be flexible to keep up to date with savvy customers who rely on web research and want connected cars that make driving easier. As car ownership wanes, standing out in a crowded market is more crucial than ever.
Forbes estimates that around 22% of the American workforce work remotely in 2025, meaning more people don’t need to prioritize owning a car for their daily commute. In the globalized market, Original Equipment Manufacturers (OEMs) must connect with international suppliers naturally and compellingly to capture their attention.
The consumer shift to online research means OEMs can capitalize on buyers who want to do business virtually. New technological improvements represent an opportunity for a brand to differentiate itself and communicate its niche to a wider audience, ensuring that the latest features appeal to global audiences.
The automotive industry is significant. Spherical Insights & Consulting reports that the Global Automotive Industry Market Size was estimated at $3.56 trillion in 2023 and is expected to increase to $6.86 trillion by 2033. This makes it one of the largest industries globally in terms of revenue.
Not only do you need to appeal to customers worldwide, but each stage of the vehicle production journey can take place in different countries.
Research and development may occur in Germany, but production can then move to China before being sold worldwide. Automotive companies need to be able to communicate not only to their prospective buyers but also internally to ensure a smooth workflow when so much potential revenue is at stake.
Changes in how people decide to purchase a new car can be concerning for some traditional dealerships, who know the power of in-person salesmanship. However, the move to online means companies can share more information about their models through increased pre-purchase interaction time.
When your buyers are informed, they’re more likely to commit to a purchase when they’ve built brand trust. This means you need to have content that reads naturally to international audiences. Day Translations is here to help seal the deal, thanks to our experience working with more than 100,000 clients and our A+ ranking on the Better Business Bureau.
Automotive translations require in-depth subject knowledge and precision, whether you’re a legacy car brand or a new manufacturer seeking to disrupt the market. Day Translations offers services to help create a smooth experience from R&D to product launch, allowing you to focus on your priorities while getting your product to market faster.
When you want to deliver an immersive and personalized car-buying experience from research to user experience, turn to us. Ensure that your vehicles can effortlessly communicate with operators while helping to address future customer needs.
Customer trust and safety: Communicate effectively across languages and cultures to ensure compliance and enhance customer loyalty.
Dealership communication: Interpreting services to ensure buyers can speak with dealers, widening your audience base.
Support connected cars: Provides ongoing localization services to keep cars up-to-date with the latest technology.
Assistance at every stage: Translate your documents from initial concepts to final marketing materials, suitable for various audiences.
Compliance and confidentiality: Protect your information and adhere to local regulations by working with expert translators.
Natural delivery: Native-level texts that address linguistic and cultural differences worldwide.
We work with international automotive leaders, including Tesla, Mahindra, and the Federal Aviation Administration. Our companies have trusted us with their critical translation needs when the stakes are high. Day Translations has a global directory of clients with more than 15,000 interpretations and translations under our belt, ensuring confidentiality and precision.
Automotive translations can include customer-facing information that must adhere to high technical and legal benchmarks and compelling marketing materials across borders. The industry can also require internal communications to ensure a smooth assembly from the first ideas to manufacturing and dealership delivery.
Day Translations provides accurate, consistent, and transparent materials that can adapt to various audiences to help you convey your message. Our automotive translation services include:
Translating and localizing technical materials, such as user manuals, ensures your customers’ safety while you stay compliant.
Enhance the user experience with professional website localization to capture global market shares.
Our industry expert translators can translate any automotive document from product brochures to part catalogues and information leaflets.
Get accurate and seamless translations ready to be implemented into various UI designs, providing a smooth user experience.
Reach international audiences by creatively translating marketing materials to connect with buyers worldwide.
Capture global attention with optimized content for search rankings in your customers’ native language while staying true to your brand vision.
Our subject expert translators are adept at working on every project in the automotive sector, from complex technical documentation to persuasive marketing materials.
includes meeting regional safety standards and emissions regulations that can differ by country.
Automotive companies create training materials and educational resources that must be understood in many languages and make sense across cultural nuances.
Automotive supply chains are highly interconnected and require professional translation for effortless collaboration worldwide. This includes supply contracts, component specifications, and control plan documents.
From electric vehicles (EVs) to self-driving cars, the automotive industry increasingly relies on consistently updating complex code. Cars are more online and connected than ever.
Automotive translations require a diverse skill set and flexibility in addressing a wide range of audiences. Let’s look at some research on the difference between English and Chinese automotive translations. In comparing these two markets, word-for-word translation isn’t enough to effectively communicate with customers across diverse and unique cultures.
While English marketing materials can focus on streamlined words like “safety” and “fuel-efficiency,” a Chinese translation needs to adapt to relevant consumer aesthetics, choosing phrases like “warm family” and “energy-saving and environmentally friendly”. Knowing how to utilize syntax, vocabulary, and rhetoric across markets allows for more effective communication.
When your translations can’t wait, Day Translations typically offers a turnaround of just 24 to 72 hours. If you need to secure your automotive translation services faster, we also have accelerated timelines and provide moment-to-moment translations with our Day Interpreting app. We can even get a translator to you in person with only 24 hours’ notice.
Automotive translators need to be able to navigate all kinds of documents and quickly shift from writing complex technical manuals to intuitive UI. Day Translations provides a comprehensive translation service that helps you navigate the varied and interconnected automotive industry.
Our team has the right combination of skills and expertise to deliver your automotive materials on time and ready for use. Working with Day Translations ensures that your automotive workflow won’t suffer from unnecessary disruptions or poor-quality results.
You want to know you can trust your translator with sensitive documents, whether that’s first draft schematics or global marketing strategies. Privacy and data protection protect your brand image and keep you at the cutting edge of the industry. That’s why our translators work with ISO 27001-certified systems, NDAs, and encrypted platforms.
The automotive industry requires fluid collaboration across continents in our globalized workforce, where everyone needs to be on the same page. It requires communicating with shareholders, employees, and customers across manuals, marketing materials, and yearly reports. Take a look at our work with some of the world’s top automotive companies:
We provide expansive automotive translation services across various parts of the sector, such as:
Technical writing
Multilingual content creation
Localization services
Compliance and regulatory documents
Global customer support
Voice and speech technology
Marketing materials
Internal communications
The automotive industry moves fast, so our global network of over 10,000 freelance translators is the perfect resource for specialized materials. Our linguists stay on top of current trends and shifts in the market, meaning they’re well-versed in subjects like:
Electric Vehicles
Hybrid Models
Autonomous Driving
In-Cabin Sensors
Interconnectivity
AI Manufacturing
The price can change depending on the type of text, source and target language, and the required deadline. Contact us to get a quote for your translation.
Automotive translators need to have in-depth knowledge of the technical subject matter and adapt to your brand tone of voice while being able to scale across global markets.
Automotive translators cover many document types, including user manuals and guides, digital car interfaces, legal documents, training, and marketing materials.
Our track record of working with world-class automotive companies speaks to our expertise, experience, and understanding of the fast-moving and ever-evolving industry.
Day Translations can help you translate your automotive documents at every workflow step, from patent application to digital marketing. We’re dedicated to providing a comprehensive service to our global clients.
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