Making the Internet Inclusive
According to Veni Markovski, ICANN’s vice president in Russia and Eastern Europe, when the decision was made, the ICANN was aiming at avoiding situations such as the process of switching keyboards to type in domains in a different alphabet from the one the user is working in. Apart from moving towards a globally inclusive world wide web, another consequence of the new non-Latin-script domains will be the possibility of creating websites entirely in one language and specifically aimed at those who are not familiar with the Latin alphabet.
According to GoDaddy, a private domain registrar and web hosting company, the new domains will be particularly aimed at very specific audiences. As an example, GoDaddy’s spokesperson referred to .uno sites, which will be targeted to websites in Spanish or Italian where the content is to be displayed in those specific languages. The ICANN has added that the new measure will allow for more choices and an improvement in competition, especially in the cases of companies which wish to market themselves within these specific cultural groups.
The creation of these new TLDs has generated some speculation in the market, especially due to examples such as that given by Scott Day, who turned himself into the owner of one of the biggest domain businesses in the present when, in 1997, he decided to register several addresses using common nouns. As in that occasion, there are currently no restrictions on common-noun domains in non-Latin scripts, although 629 specific words and phrases cannot be used. These include addresses that could be needed by organizations such as the Red Cross or the Olympics Committee.
Dates and Updates
In 20011, ICANN decided to end a great number of restrictions which were originally imposed on the 22 available gTLDs. The decision dealt with the possibility of letting companies and organisations choose almost any top-level domain they desired and with the incorporation of non-Latin characters. Applications for the acquisition of new gTLDs began in 2012, but it wasn’t until October, 2013 that the first four gTLDs were announced. In November 12, 2013, application for an Approved Launch Program was opened by the ICANN.