Research has showed that early identification of the signs pointing towards a communication disorder can help treat individuals correctly and even reverse the process of the disorder. On the contrary, lack of awareness causes delayed treatment, which complicates individuals’ integration into society and leads to isolation, poor performance in either school or work, and slower overall development. If the campaign succeeds, the United States could see a reduction in the number of individuals who suffer from all types of communication disorder, which is currently an estimated 40 million people in the country.
The American Speech-Language-Hearing Association carried out a survey which showed that 45 percent of the experts who took it consider that early detection of disorders is mainly impeded by a lack of awareness and knowledge on the part of parents, friends, and other individuals who are in contact with those with the disorder.
According to ASHA’s president, Patricia A. Prelock, all of the Association’s members are certified professionals in the field who can understand the consequences of ignoring the signs and delaying treatment.
The Association’s awareness campaign will be based on media announcements which will reach different states around the country. Television, radio and print examples can be found at the campaign’s website, which is entirely translated into Spanish to reach the greatest number of American citizens possible. The campaign in the media will also be carried out in both English and Spanish, which is in itself a recognition of the importance of these two languages in the United States.