The Hispanic market for Spanish-language online TV streaming in the United State is growing at a quick pace. Several types of content providers are now making films, series and even live events produced in Spain and Latin America available to subscribers.
Startups and established satellite and cable TV companies are competing against each other to lure Spanish-speaking customers away from regular pay-TV services by providing programs that are more fitting to the interests of Hispanics and Latinos in the United States.
A study done in 2014 by Simmons Consulting revealed that more than 12 percent of the total Hispanic households in the U.S., which come to about 1.9 million households do not have satellite or cable TV but have home Internet subscriptions. The data provided the content industry with the chance to try different methods to capture customers and react to the demand presented by younger generations. They are trying to get away from the traditional business model of program packages from various TV channels that are now quickly becoming obsolete and very expensive.
Sling TV launched in early June the Sling Latino brand, which provides users with two affordable monthly subscription package choices, ranging between $7 and $12, based on the package. Sling Latino is an on-demand, live and over-the-top (OTT) streaming service aimed for the Spanish market. It uses part of the programming of Dish Network and integrates various content for online streaming, with programs coming from BeIN Sports, Azteca, Galavision and Univision and from soap opera and movie channels. Sling Latino will also have packages with a selection of the best programs from Spain and Colombia. The company is planning to add more regional content and more countries.
As an introductory offer, Sling Latino provided the live coverage of Copa America soccer competition.
Aside from the subscription, the main requirement to access the programs is to have broadband Internet access.
A different offering
There are lots of data available to support the switch to online programming services. The major telecommunication firms in the U.S. have provided fixed program packages with costs that were designed to be attractive to customers, made up of telephone, Internet and television services. However, the monthly average cost of such a package is around $90.
Nielsen figures revealed that households in the U.S. in 2014 typically had access to about 189 channels although they are watching only about 17 of these channels. In effect they have a package where most of the channels were never watched.
There are already several providers aiming for the large Hispanic market in the U.S. Yaveo, which operates just like Sling TV and is its direct competitor, was launched in December. FlixLatino, which was launched in February wants to focus on films coming from Latin America and Spain available to subscribers in Puerto Rico and the United States.
FlixLatino operations director Luis Guillermo Villanueva said that they want to make their channel a niche brand that provides movies that will help preserve the culture of Spanish films in America, and that means providing films without any alteration in its original language.