Publicity Director at Harvill Secker, Bethan Jones, stated that it was very exciting to see people queuing up in the streets to get a copy of a work which has been written in a foreign language and later translated into English. Murakami will be visiting Picadilly’s Waterstones, in London, where he will be signing copies of his latest novel. He will also participate in Edinburgh International Book Festival to promote his book.
Events around the United Kingdom
Bookshops around the United Kingdom hosted events to attract the avid Murakami readers. British publishing company Harvill Secker projected the animated cover of Colorless Tsukuru and His Years of Pilgrimage e-book version on Piccadilly’s Waterstones bookshop’s neighbouring building. The same projection was used on the walls of the Royal Opera House and Tate Modern art gallery. The Big Green Bookshop hosted a party right before midnight, during which publisher Scott Pack read some passages from the new novel.
Charing Cross Road’s Foyles bookshop, as well as Waterstones bookshops located in Piccadilly and Deansgate, in Manchester, were all offering a special edition of Colorless Tsukuru, with a different cover than the other editions. Approxiamtely 300 people queued outside Foyles in the middle of the night, and they were rewarded for it with a jazz band and a balloon drop at midnight.
An Early Start
Other stores, such as the Waterstones bookshop on Sauchiehall Street, in Glasgow, decided to open earlier in the morning rather than late at night. Sauchiehall Street Waterstones opened at 8 am and invited those queuing up outside with free coffee. Clients were also given the opportunity to enter into a prize draw to win a copy signed by Murakami himself. Other bookshops which offered early starts were Blackwells, in Edinburgh and Oxford (doors opened at 7.30 am), and City Books, in Hove, which opened at 8 am.
About Haruki Murakami
Haruki Murakami has been translated into 50 different languages and he is a translator himself, having translated various English works into his native Japanese, from writers such as Truman Capote, F. Scott Fitzgerald and J. D. Salinger among many others. Murakami’s work has been heavily affected by Western literature and he is often referred to as an author who distances himself from typical Japanese literature. His most famous works include A Wild Sheep Chase (1982), Norwegian Wood (1987), The Wind-Up Bird Chronicle (1994-1995), Kafka on the Shore (2002), and 1Q84 (2009–2010).
Colorless Tsukuru Tazaki and His Years of Pilgrimage by Haruki Murakami