Linda Richardson, president of a Pittsburgh-based translation agency, has come up with a translation forecast based on the tendencies observed within her own company. Richardson has taken into account the American clients who have global sales and has compiled a list including the languages which will most easily facilitate businesses to develop an increasingly global marketing strategy during next year.
Within the United States
Within the United States, there is a lot that can be done to reach the multilingual public that makes up the American citizenry. Spanish is the main language requested by U.S. clients who need translation services within the United States. According to Richardson, given that one in every six individuals is of Hispanic descent, Spanish translations are unavoidable. Projections on this sector’s spending power for the year 2013 involve amounts of more than 1.3 trillion US dollars. Richardson also mentions that California, one of the country’s wealthiest states, has a foreign-language speaking population that accounts for almost half of the total number of citizens.
As regards export tendencies, Richardson mentions the United States’ two main trading partners: Canada and Mexico. These two countries are considered easy ways to start making a company global, especially due to the existent structural exporting mechanisms and the proximity of the two countries to the U.S. To achieve this, translation and localization services in French and Spanish will be needed.
Another identified area of growth includes Asia. China has becoming an increasingly important market, which can be more easily accessed by means of simplified Chinese, the written language used in the country. India, on the other hand, has a growing population forever in need of infrastructure improvements that will help the country cope with the increasing number of people. Other areas such as healthcare are also contributing to the American economy, with U.S. companies targeting the important market by means of any of India’s two official languages: English and Hindi.
Germany, Russia and Brazil
Outside Asia, Germany represents an important market in the fields of technological manufactured goods. Russia is another important market which is particularly in need of infrastructure solutions. With a population of 140 million citizens, many American companies could benefit from translation and localization services in Russian with the aim of entering this large market. In Latin America, Brazil stands as a good candidate for expansion. In 2014, Brazil will be hosting the World Cup, one of the world’s most popular events. Only two years after that, Rio de Janeiro will be hosting the Olympics. Currently, there is a lot being done in preparation for the two events, turning Brazil into an excellent investment for companies dedicated to anything from engineering to manufacturing. To access this opportunity, American companies will need to turn to the Portuguese language.