App Store Optimization: What You Need to Know

If you’re still catching up on the latest SEO jargon, from black and white hats to breadcrumbs and PPC, then the last thing you probably want to hear about is App Store Optimization (ASO). While ASO sounds a lot like (and in many ways is a lot like) SEO for mobile apps, the main difference lies in the end goal. ASO isn’t all about driving more traffic to your app; it’s about making sure that users download it. The focus of ASO then, isn’t on ranking or traffic, but on conversion.