Business and Corporate Translation: The Case for the Translation of Services and Products
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Never lost in translation
As a globalized planet of consumers, we not only share on the grand scale of epic occasions, but also in the insignificant moments that are easily forgettable. Despite the apparent meaningless of the mundane, at any given moment there is bound to be at least two individuals simultaneously breathing a sigh of relief as they realize that the instruction booklet for their latest purchase is not actually ninety-seven pages long—it is just the translation of services and products in a countless number of languages that forms the bulk of the information. At the other end of the spectrum, producers that accommodate the needs of various language groups are similarly pleased with the corresponding growth of their business.
According to Common Sense Advisory, 72.4 percent of consumers are more willing to buy a product if the corresponding information is in their own language—and why is anyone surprised? Indeed, this is just plain common sense! The translation of documents is a service that not only keeps your business running at the same speed as everyone else, it also ensures that your customers will never get lost in that lengthy product booklet. If a consumer is lost, so is the chance of further patronage.
But it doesn’t stop there. The process of localization for businesses is a further consideration that is reaffirmed by research, in which global consumers with a local identity clearly prefer those companies that have proven a willingness to embrace difference. Language has always brought businesses closer to people and their communities, so you should think of a certified translation service as a compass that allows you to effectively navigate within the hectic marketplace.
Better business through language
The importance of language was highlighted for Rubric South Africa’s CEO Ian Henderson, as his company sought to establish itself in the fast-growing African market. Henderson identified translation as a key component of the process: in Africa, only 8.2 percent of the population speaks English as a primary language, even though English is an official language throughout the continent. However, a colonial language such as English is sometimes considered a weapon in Africa, used by powerful outsiders to subdue the indigenous population—history collides with progress to create a delicate and complex set of circumstances.
While some Africans perceive language as a weapon, in matters of business it can be an invaluable tool, and Henderson came to realize this as Rubric received the professional support of a certified translation service to embark upon the invaluable process of localization. When language is used as a tool, the beneficial potential of business and corporate translation services becomes a reality.
Day Translations is a gold-standard certified translation service that holds one of the keys to global expansion for any kind of business in any part of the world. Our diverse team of professional translators taps into a great depth of experience to make sure the information about a product or service is in the language of the target audience, a priority that Henderson and other CEOs have emphasized.
It may be website translation, financial statement translation, business plan translation, or the translation of employee manuals. Whatever it is, Day Translations can help you to achieve your business or corporate goals without wasting time and money—our company policy ensures a very fast turnaround time for all translated documents, a guarantee for the life of the translation, and online support around the clock, 7 days per week.
If you need a translation in any language, please fill in the form to the right to receive a free quote within 15 minutes.
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